{"id":15727,"date":"2024-04-16T16:44:06","date_gmt":"2024-04-16T14:44:06","guid":{"rendered":"https:\/\/gn24.dev.growth-ninjas.net\/news\/b2b-sales\/"},"modified":"2024-04-18T21:38:06","modified_gmt":"2024-04-18T19:38:06","slug":"b2b-sales-guide","status":"publish","type":"page","link":"https:\/\/www.growth-ninjas.com\/en\/news\/b2b-sales-guide\/","title":{"rendered":"Guide to B2B sales: top techniques for increasing sales!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15727\" class=\"elementor elementor-15727 elementor-15725\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e94109 elementor-section-height-min-height elementor-section-items-top elementor-section-boxed elementor-section-height-default\" data-id=\"4e94109\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500.2,94.7L0,0v100h1000V0L500.2,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0cb3c6\" data-id=\"d0cb3c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5720639 elementor-widget elementor-widget-heading\" data-id=\"5720639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">B2B Sales Guide<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63c1f1c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63c1f1c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b4e5570\" data-id=\"b4e5570\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-883508b elementor-widget elementor-widget-image\" data-id=\"883508b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:30}},&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:30}},&quot;motion_fx_blur_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2024\/04\/B2B-Sales-circle-500.png\" class=\"attachment-full size-full wp-image-15733\" alt=\"B2B Sales - Business to Business Sales\" srcset=\"https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2024\/04\/B2B-Sales-circle-500.png 500w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2024\/04\/B2B-Sales-circle-500-300x300.png 300w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2024\/04\/B2B-Sales-circle-500-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b01b071\" data-id=\"b01b071\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82f3d77 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"82f3d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d832f88 elementor-widget elementor-widget-heading\" data-id=\"d832f88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Guide for B2B sales: Top techniques to increase sales!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c52c3fe elementor-widget elementor-widget-text-editor\" data-id=\"c52c3fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>B2B sales<\/strong> (business-to-business sales) is a key component of any successful business, as it involves the <strong>sale of products or services from one company to another<\/strong>. In contrast to direct sales to end consumers (B2C), B2B sales focus on business customers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-22b5daa e-flex e-con-boxed e-con e-parent\" data-id=\"22b5daa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23e74e7 elementor-widget elementor-widget-text-editor\" data-id=\"23e74e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Identify customers thanks to B2B sales strategy<\/h3>\n<p>These sales activities include <strong>identifying potential customers<\/strong>, conducting <strong>sales talks<\/strong>, processing inquiries and <strong>building long-term business relationships<\/strong>. A successful B2B sales strategy often requires specialized approaches and a deep understanding of the customer&#8217;s needs and challenges.<\/p>\n<h3>Expand customer base and increase sales<\/h3>\n<p>Effective B2B sales enable companies to <strong>expand<\/strong> their <strong>customer base<\/strong>, <strong>increase sales<\/strong> and <strong>consolidate<\/strong> their <strong>market position<\/strong>. However, this requires careful planning and execution to ensure that customer needs are met and long-term relationships are built.<\/p>\n<h3>More detailed information on B2B Sales:<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39747a3 elementor-grid-1 elementor-posts--thumbnail-left elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"39747a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14244 post type-post status-publish format-standard has-post-thumbnail hentry category-column tag-growth-ninjas-en-2 tag-hubspot-en-3 tag-sales-hub-en thema-hubspot-marketing-and-sales-automation\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.growth-ninjas.com\/en\/hubspot-sales-hub-more-success-through-automation\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2023\/01\/HubSpot-Sales-Hub-300x200.jpg\" class=\"attachment-medium size-medium wp-image-14246\" alt=\"HubSpot Sales Hub\" srcset=\"https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2023\/01\/HubSpot-Sales-Hub-300x200.jpg 300w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2023\/01\/HubSpot-Sales-Hub-1024x683.jpg 1024w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2023\/01\/HubSpot-Sales-Hub-768x512.jpg 768w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2023\/01\/HubSpot-Sales-Hub.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.growth-ninjas.com\/en\/hubspot-sales-hub-more-success-through-automation\/\" >\n\t\t\t\tHubSpot: Sales Hub &#8211; More success through automation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tKatharina Buiten\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t17 January 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The Sales Hub supports your sales team in all sales processes and allows them to work more efficiently. Thanks to the intuitive<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.growth-ninjas.com\/en\/hubspot-sales-hub-more-success-through-automation\/\" aria-label=\"Read more about HubSpot: Sales Hub &#8211; More success through automation\" tabindex=\"-1\" >\n\t\t\tRead article \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15060 post type-post status-publish format-standard has-post-thumbnail hentry category-column tag-growth-ninjas-en-2 tag-hubspot-en-2 tag-inbound-en tag-inbound-sales-strategy tag-sales-en tag-sales-funnel-en thema-digital-sales-and-business-development thema-hubspot-marketing-and-sales-automation\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.growth-ninjas.com\/en\/b2b-sales-with-the-inbound-sales-strategy\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2022\/05\/Inbound-Sales-B2B-300x200.jpg\" class=\"attachment-medium size-medium wp-image-14869\" alt=\"Inbound Sales B2B Sales\" srcset=\"https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2022\/05\/Inbound-Sales-B2B-300x200.jpg 300w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2022\/05\/Inbound-Sales-B2B-1024x683.jpg 1024w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2022\/05\/Inbound-Sales-B2B-768x512.jpg 768w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2022\/05\/Inbound-Sales-B2B.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.growth-ninjas.com\/en\/b2b-sales-with-the-inbound-sales-strategy\/\" >\n\t\t\t\tB2B sales with the inbound sales strategy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tStefan Greunz\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t11 May 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Already familiar with inbound sales strategy and want to know more? Here are helpful tips for customer acquisition using the inbound sales<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.growth-ninjas.com\/en\/b2b-sales-with-the-inbound-sales-strategy\/\" aria-label=\"Read more about B2B sales with the inbound sales strategy\" tabindex=\"-1\" >\n\t\t\tRead article \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14139 page type-page status-publish has-post-thumbnail hentry\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.growth-ninjas.com\/en\/core-competencies\/hubspot-marketing-sales-automation\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2024\/10\/Schwerpunkt-HubSpot-Marketing-Sales-Automation-300x158.png\" class=\"attachment-medium size-medium wp-image-17740\" alt=\"Core competence HubSpot Marketing &amp; Sales Automation\" srcset=\"https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2024\/10\/Schwerpunkt-HubSpot-Marketing-Sales-Automation-300x158.png 300w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2024\/10\/Schwerpunkt-HubSpot-Marketing-Sales-Automation-1024x538.png 1024w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2024\/10\/Schwerpunkt-HubSpot-Marketing-Sales-Automation-768x404.png 768w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2024\/10\/Schwerpunkt-HubSpot-Marketing-Sales-Automation.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.growth-ninjas.com\/en\/core-competencies\/hubspot-marketing-sales-automation\/\" >\n\t\t\t\tHubSpot Marketing &amp; Sales Automation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tDavid Scharler\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t7 April 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Core competence HubSpot Marketing &amp; Sales Automation Growth Ninjas as partners Our approach HubSpot CRM &amp; Hubs Would you like to know<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.growth-ninjas.com\/en\/core-competencies\/hubspot-marketing-sales-automation\/\" aria-label=\"Read more about HubSpot Marketing &amp; Sales Automation\" tabindex=\"-1\" >\n\t\t\tRead article \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15080 post type-post status-publish format-standard has-post-thumbnail hentry category-column tag-email-marketing-en tag-hubspot-sequences tag-hubspot-workflows-en tag-lead-scoring-en tag-hubspot-crm-en tag-marketing-automation-en tag-email-marketing-automation thema-hubspot-marketing-and-sales-automation\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.growth-ninjas.com\/en\/successful-email-marketing-in-b2b-sales\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2021\/10\/2C0E965A-CA83-4362-9AB9-046A211E3EE0-300x200.webp\" class=\"attachment-medium size-medium wp-image-14838\" alt=\"\" srcset=\"https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2021\/10\/2C0E965A-CA83-4362-9AB9-046A211E3EE0-300x200.webp 300w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2021\/10\/2C0E965A-CA83-4362-9AB9-046A211E3EE0-1024x683.webp 1024w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2021\/10\/2C0E965A-CA83-4362-9AB9-046A211E3EE0-768x512.webp 768w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2021\/10\/2C0E965A-CA83-4362-9AB9-046A211E3EE0.webp 1170w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.growth-ninjas.com\/en\/successful-email-marketing-in-b2b-sales\/\" >\n\t\t\t\tSuccessful email marketing in B2B sales\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tAdrienne Hofer\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t29 October 2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In times of digital sales, it is imperative that marketing and sales work closely together and are very closely coordinated. For this<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.growth-ninjas.com\/en\/successful-email-marketing-in-b2b-sales\/\" aria-label=\"Read more about Successful email marketing in B2B sales\" tabindex=\"-1\" >\n\t\t\tRead article \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>B2B Sales Guide Guide for B2B sales: Top techniques to increase sales! B2B sales (business-to-business sales) is a key component of any successful business, as it involves the sale of products or services from one company to another. In contrast to direct sales to end consumers (B2C), B2B sales focus on business customers. Identify customers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15731,"parent":14394,"menu_order":28,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-15727","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B Sales - what is it? 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