{"id":15764,"date":"2024-04-18T10:06:38","date_gmt":"2024-04-18T08:06:38","guid":{"rendered":"https:\/\/gn24.dev.growth-ninjas.net\/?page_id=15764"},"modified":"2024-04-18T21:40:34","modified_gmt":"2024-04-18T19:40:34","slug":"sales-pipeline-sales-funnel-and-lead-generation","status":"publish","type":"page","link":"https:\/\/www.growth-ninjas.com\/en\/news\/sales-pipeline-sales-funnel-and-lead-generation\/","title":{"rendered":"Sales pipeline, sales funnel and lead generation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15764\" class=\"elementor elementor-15764 elementor-15763\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e94109 elementor-section-height-min-height elementor-section-items-top elementor-section-boxed elementor-section-height-default\" data-id=\"4e94109\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500.2,94.7L0,0v100h1000V0L500.2,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0cb3c6\" data-id=\"d0cb3c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5720639 elementor-widget elementor-widget-heading\" data-id=\"5720639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sales pipeline, sales funnel and lead generation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63c1f1c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63c1f1c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b4e5570\" data-id=\"b4e5570\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-883508b elementor-widget elementor-widget-image\" data-id=\"883508b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:30}},&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:30}},&quot;motion_fx_blur_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2024\/04\/Sales-Pipeline-Funnel-Leads.jpg\" class=\"attachment-full size-full wp-image-15801\" alt=\"Sales Pipeline Funnel Leads\" srcset=\"https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2024\/04\/Sales-Pipeline-Funnel-Leads.jpg 1000w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2024\/04\/Sales-Pipeline-Funnel-Leads-300x300.jpg 300w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2024\/04\/Sales-Pipeline-Funnel-Leads-150x150.jpg 150w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2024\/04\/Sales-Pipeline-Funnel-Leads-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b01b071\" data-id=\"b01b071\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82f3d77 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"82f3d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d832f88 elementor-widget elementor-widget-heading\" data-id=\"d832f88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The secrets of B2B sales: success through strong partnerships<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c52c3fe elementor-widget elementor-widget-text-editor\" data-id=\"c52c3fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The <strong>sales pipeline<\/strong> and the <strong>sales funnel<\/strong> are not just tools, but the real secret behind the art of <strong>lead generation<\/strong> and conversion. Are you ready to take your business to the next level?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-22b5daa e-flex e-con-boxed e-con e-parent\" data-id=\"22b5daa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23e74e7 elementor-widget elementor-widget-text-editor\" data-id=\"23e74e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>What sales pipeline and sales funnel mean<\/h3>\n<p>The <a href=\"https:\/\/www.growth-ninjas.com\/en\/hubspot-sales-hub-more-success-through-automation\/\">sales pipeline<\/a> and the <a href=\"https:\/\/www.growth-ninjas.com\/en\/hubspot-sales-sequences-automate-your-customer-acquisition\/\">sales funnel<\/a> are two key concepts in B2B sales. The <strong>sales pipeline<\/strong> describes the process in which <strong>potential customers<\/strong> are <strong>guided through the various sales phases<\/strong>, from lead generation to closing the sale. The <strong>sales funnel <\/strong>visualizes this process and shows <strong>how many potential customers are in each phase<\/strong> of the pipeline.<\/p>\n<h3>Turning potential customers into leads  <\/h3>\n<p><strong>Lead generation<\/strong> is the first step in B2B sales, in which <strong>potential customers<\/strong> are <strong>identified and approached<\/strong>. This can be done using various methods such as <a href=\"https:\/\/www.growth-ninjas.com\/en\/inbound-outbound-the-smart-mix-for-lead-generation\/\">inbound marketing, outbound telephony<\/a> or networking. This is followed by <strong>lead qualification<\/strong>, in which potential customers are <strong>evaluated on the basis of certain criteria<\/strong> in order to determine their interest and willingness to buy.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1c5544 elementor-widget elementor-widget-heading\" data-id=\"c1c5544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Further information on Sales Pipeline &amp; Funnel:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-215f355 elementor-grid-1 elementor-posts--thumbnail-left elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"215f355\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14244 post type-post status-publish format-standard has-post-thumbnail hentry category-column tag-growth-ninjas-en-2 tag-hubspot-en-3 tag-sales-hub-en thema-hubspot-marketing-and-sales-automation\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.growth-ninjas.com\/en\/hubspot-sales-hub-more-success-through-automation\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2023\/01\/HubSpot-Sales-Hub-300x200.jpg\" class=\"attachment-medium size-medium wp-image-14246\" alt=\"HubSpot Sales Hub\" srcset=\"https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2023\/01\/HubSpot-Sales-Hub-300x200.jpg 300w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2023\/01\/HubSpot-Sales-Hub-1024x683.jpg 1024w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2023\/01\/HubSpot-Sales-Hub-768x512.jpg 768w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2023\/01\/HubSpot-Sales-Hub.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.growth-ninjas.com\/en\/hubspot-sales-hub-more-success-through-automation\/\" >\n\t\t\t\tHubSpot: Sales Hub &#8211; More success through automation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tKatharina Buiten\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t17 January 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The Sales Hub supports your sales team in all sales processes and allows them to work more efficiently. Thanks to the intuitive<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.growth-ninjas.com\/en\/hubspot-sales-hub-more-success-through-automation\/\" aria-label=\"Read more about HubSpot: Sales Hub &#8211; More success through automation\" tabindex=\"-1\" >\n\t\t\tRead article \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15070 post type-post status-publish format-standard has-post-thumbnail hentry category-column tag-outbound-en tag-marketing-strategy tag-inbound-sales-strategy tag-sales-en tag-inbound-en tag-growth-ninjas-en-2 thema-digital-sales-and-business-development thema-digital-strategies\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.growth-ninjas.com\/en\/inbound-outbound-the-smart-mix-for-lead-generation\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2022\/05\/Inbound-and-Outbound-300x200.png\" class=\"attachment-medium size-medium wp-image-14875\" alt=\"Inbound and Outbound\" srcset=\"https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2022\/05\/Inbound-and-Outbound-300x200.png 300w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2022\/05\/Inbound-and-Outbound-1024x683.png 1024w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2022\/05\/Inbound-and-Outbound-768x512.png 768w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2022\/05\/Inbound-and-Outbound.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.growth-ninjas.com\/en\/inbound-outbound-the-smart-mix-for-lead-generation\/\" >\n\t\t\t\tInbound &amp; Outbound: The smart mix for lead generation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tStefan Greunz\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t30 May 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Your marketing and sales strategy is no longer producing the results you hoped for? New leads fail to materialize? You may want<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.growth-ninjas.com\/en\/inbound-outbound-the-smart-mix-for-lead-generation\/\" aria-label=\"Read more about Inbound &amp; Outbound: The smart mix for lead generation\" tabindex=\"-1\" >\n\t\t\tRead article \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15074 post type-post status-publish format-standard has-post-thumbnail hentry category-column tag-sales-en tag-flywheel-en tag-sales-funnel-en tag-growth-ninjas-en-2 thema-hubspot-marketing-and-sales-automation thema-digital-strategies thema-digital-sales-and-business-development\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.growth-ninjas.com\/en\/sell-more-successfully-with-the-flywheel\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2022\/04\/Flywheel-300x200.jpg\" class=\"attachment-medium size-medium wp-image-14852\" alt=\"Flywheel\" srcset=\"https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2022\/04\/Flywheel-300x200.jpg 300w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2022\/04\/Flywheel-1024x683.jpg 1024w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2022\/04\/Flywheel-768x512.jpg 768w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2022\/04\/Flywheel.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.growth-ninjas.com\/en\/sell-more-successfully-with-the-flywheel\/\" >\n\t\t\t\tSell more successfully with the Flywheel\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tAdrienne Hofer\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t22 April 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>No, you don&#8217;t have to jettison your sales funnel model. Just develop it into an overall strategy for your company: a flywheel<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.growth-ninjas.com\/en\/sell-more-successfully-with-the-flywheel\/\" aria-label=\"Read more about Sell more successfully with the Flywheel\" tabindex=\"-1\" >\n\t\t\tRead article \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15062 post type-post status-publish format-standard has-post-thumbnail hentry category-column tag-business-development-en tag-pirate-metric-en tag-sales-en tag-inbound-en tag-growth-ninjas-en-2 thema-digital-strategies thema-digital-sales-and-business-development\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.growth-ninjas.com\/en\/pirate-metrics-from-optimal-acquisition-to-successful-customer-retention\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2022\/01\/Pirate-Metrics-300x200.jpg\" class=\"attachment-medium size-medium wp-image-14847\" alt=\"AARRR - Pirate Metrics\" srcset=\"https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2022\/01\/Pirate-Metrics-300x200.jpg 300w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2022\/01\/Pirate-Metrics-1024x683.jpg 1024w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2022\/01\/Pirate-Metrics-768x512.jpg 768w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2022\/01\/Pirate-Metrics.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.growth-ninjas.com\/en\/pirate-metrics-from-optimal-acquisition-to-successful-customer-retention\/\" >\n\t\t\t\tPirate Metrics: from optimal acquisition to successful customer retention\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tKatharina Buiten\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t31 January 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The Buyer&#8217;s Journey maps the different stages from a lead&#8217;s perspective &#8211; from awareness that there is a problem to the decision<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.growth-ninjas.com\/en\/pirate-metrics-from-optimal-acquisition-to-successful-customer-retention\/\" aria-label=\"Read more about Pirate Metrics: from optimal acquisition to successful customer retention\" tabindex=\"-1\" >\n\t\t\tRead article \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15094 post type-post status-publish format-standard has-post-thumbnail hentry category-column tag-business-development-en tag-sales-en tag-inbound-en tag-growth-ninjas-en-2 thema-digital-strategies\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.growth-ninjas.com\/en\/buyers-journey-lead-your-leads-to-a-successful-conclusion\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2021\/06\/Buyers-Journey-Blog-300x200.jpg\" class=\"attachment-medium size-medium wp-image-14809\" alt=\"Buyer&#039;s Journey Blog\" srcset=\"https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2021\/06\/Buyers-Journey-Blog-300x200.jpg 300w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2021\/06\/Buyers-Journey-Blog-1024x683.jpg 1024w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2021\/06\/Buyers-Journey-Blog-768x512.jpg 768w, https:\/\/www.growth-ninjas.com\/wp-content\/uploads\/2021\/06\/Buyers-Journey-Blog.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.growth-ninjas.com\/en\/buyers-journey-lead-your-leads-to-a-successful-conclusion\/\" >\n\t\t\t\tBuyer&#8217;s Journey: Lead your leads to a successful conclusion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tKatharina Buiten\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t8 July 2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The Buyer&#8217;s Journey maps the complete &#8220;journey&#8221; that your leads take from the first interaction (e.g. on the website) to the satisfied<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.growth-ninjas.com\/en\/buyers-journey-lead-your-leads-to-a-successful-conclusion\/\" aria-label=\"Read more about Buyer&#8217;s Journey: Lead your leads to a successful conclusion\" tabindex=\"-1\" >\n\t\t\tRead article \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sales pipeline, sales funnel and lead generation The secrets of B2B sales: success through strong partnerships The sales pipeline and the sales funnel are not just tools, but the real secret behind the art of lead generation and conversion. Are you ready to take your business to the next level? What sales pipeline and sales [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15804,"parent":14394,"menu_order":22,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-15764","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sales pipeline, sales funnel and lead generation<\/title>\n<meta name=\"description\" content=\"Sales pipeline &amp; sales funnel are essential concepts in B2B sales. 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