As mentioned in our previous blog posts, email marketing is a very important and effective tool for generating, activating and retaining customers.
The Christmas period poses a major challenge, as many more emails and newsletters are sent than usual at this time of year.
In order to handle the time of potential or existing customers with care, even in the pre-Christmas rush, and still stand out and be relevant, there are a few points to bear in mind.
You should pay attention to these points for Christmas and New Year mailings:
- Clean up your contact database before the first mailings (e.g. dead bodies, bounces from previous mailings, etc.).
- Do not send Christmas emails to contacts who have not interacted with you for a long time .
- Segment your emails according to engagement, interests, etc. so that you don't send too many emails at once and avoid possible bounces. Segmentation also makes the content much more relevant to the recipient as it is tailored to them.
- Use a meaningful subject line to stand out clearly in the flood of incoming emails and get to the heart of the content of the email.
- Announce your Christmas mailing campaign in advance to increase interest and commitment.
- Include a button or a clickable CTA to easily encourage recipients to interact.
- Optimize the emails for the mobile version as well.
- Be creative with your mailings: is there any important advice, exciting information or a special offer for the end of the year?
The most important piece of advice at the end:
Do NOT send generic “Merry Christmas” emails! These emails are likely to be deleted or overlooked by contacts in a cluttered inbox, and the lack of engagement or added value, will damage your sender’s reputation.
You can also find more details here.
We wish you every success!
Until the next article – Your Growth Ninjas,
Adrienne, David, Hermann, Johannes, Katharina B., Katharina T., Stefan K. & Stefan G.
