10 tips for successful change management when implementing a CRM system
CRM implementations rarely fail because of the software, but because they aren’t led as a company-wide change process. The article condenses 10 change-management levers—from visible leadership sponsorship and early stakeholder involvement to consistent communication, handling resistance, and quick wins, all the way to long-term adoption through superadmins, continuous improvement, and regular CRM health checks.
Raf Toté
29. April 2024
