Picture of Adrienne Hofer
Adrienne Hofer
Adrienne Hofer ist Marketing & Project Ninja bei Growth Ninjas. Als Wirtschaftsinformatikerin, Projektmanagerin und Senior-Consultant gestaltet sie digitale Strategien, Prozesse und Kampagnen von der Konzeption bis zur Umsetzung – mit Schwerpunkt auf digitalem Marketing, Prozessautomatisierung und Medienprojekten. Mit über 15 Jahren Erfahrung in Projektmanagement und Beratung über verschiedene Branchen hinweg verbindet sie strukturiertes Vorgehen mit einem feinen Gespür dafür, auch unausgesprochene Kundenbedürfnisse zu erkennen und zu lösen. 

Welcome Viktor Holzweber

Viktor Holzweber

A new “Inbound & HubSpot Ninja” is in town…

Wohooo….the Growth Ninjas are getting reinforcements once again!

This time by Viktor Holzweber – an experienced HubSpot Onboarding & Optimization Consultant.

Born in Mühlviertel, he has several years of experience in the areas of web development, online marketing and IT project management and has been 100% involved with the entire HubSpot platform for some time. With this concentrated know-how, he will implement the requirements of our customers and actively support us as an “Inbound & HubSpot Ninja”.

Viktor is now part of our team and is looking forward to exciting and complex HubSpot special missions. In soccer-speak (he is a passionate amateur kicker) you would say “He has the move to the (HubSpot) goal”.

Welcome aboard, Viktor! Nice to have you here!

Your Growth Ninjas
Adrienne, Bernd, David, Johannes, Katharina & Stefan

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Brand identity

Brand identity – the foundations of good brand communication

Adrienne Hofer 1. December 2025

Brand identity is the consciously designed self-image of your brand. It is created from four closely interlinked elements – tonality, benefits, brand attributes and brand image – and only becomes effective if it can be experienced consistently at every point of contact. The article explains these building blocks in a practical way and shows how you can derive clear, credible brand communication from them that provides orientation and builds trust.

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