As HubSpot is constantly improving and adapting to the needs of its many customers*, here’s an update on the new features and improvements to HubSpot Marketing & CMS Hub for the first half of 2023.
Marketing Hub
The latest updates:
- Who in the future a random selection of contacts for a mailing campaign to test things can now do so.
- It is also possible to randomly divide lists according to a certain percentage to experiment with it.
- Comments Comments left for colleagues to edit can now be checked off.
- Super admins can now set that marketing mails must be approved first before they can be sent.
- From now on, marketing mails can also be managed via the mobile app.
- With the new WhatsApp module, marketers can now also link to WhatsApp.
- There is now a Bot Filter that allows you to filter out potential bot interactions in your sent emails, so you only see the percentage that HubSpot classifies as human interaction.
- To work more efficiently, you can now use Campaign Templates that you can find in the Campaign Library. In addition, there are now separate property fields exclusively for marketing campaigns.
- One of the biggest updates is certainly the new analytics tool to evaluate the customer journey:
CMS Hub
The latest updates:
- HubDB row data can now be sorted by columns in the table editor.
- The SEO Recommendation Tool now marks all pages with broken external links that need to be repaired.
- You can now create different types of CTAs without the help of a developer or designer (pop-ups, slide-ins (pop-ups, slide-ins, embedded buttons or banners).
- With the new drag-and-drop feature, you can now easily drag modules into the rich text area of your blog posts, making editing your blog easier and more intuitive.
You want to stay up to date?
- From your account dropdown (top right), select “Product Updates”. There you will find all the latest updates.
- Here you can find the latest Hubspot Product Spotlight.
Until the next update – your Growth Ninjas!
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Overview of key updates from 2022:
HubSpot Wrap-Up 2022
