Thema: Digital strategies

Icon Schwerpunkt Digitale Strategien

WHO are we, WHERE do we want to go, WHAT do we want to communicate. We answer and develop precisely these three “Ws” with you, create your individual digital strategy and implement it together with you.

Brand identity
Adrienne Hofer

Brand identity – the foundations of good brand communication

Brand identity is the consciously designed self-image of your brand. It is created from four closely interlinked elements – tonality, benefits, brand attributes and brand image – and only becomes effective if it can be experienced consistently at every point of contact. The article explains these building blocks in a practical way and shows how you can derive clear, credible brand communication from them that provides orientation and builds trust.

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Adrienne Hofer 1. December 2025
Raf Toté

10 tips for successful change management when implementing a CRM system

CRM implementations rarely fail because of the software, but because they aren’t led as a company-wide change process. The article condenses 10 change-management levers—from visible leadership sponsorship and early stakeholder involvement to consistent communication, handling resistance, and quick wins, all the way to long-term adoption through superadmins, continuous improvement, and regular CRM health checks.

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Raf Toté 29. April 2024
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