WHO are we, WHERE do we want to go, WHAT do we want to communicate. We answer and work out exactly these three “Ws” with you, create your individual digital strategy and implement it together with you.
The beautiful new website is online, but Google can’t find it? Often it is because the technical search engine optimization was forgotten. Don’t worry – that can be changed! In
A company’s website is its business card in the digital world. That’s why a successful website needs a well thought-out site architecture, a design that conforms to the brand, and
The task of brand identity is to show through communication what emotion can be associated with the company and its services / products. We remember from the previous blog: Customers
What does my company actually stand for? What added value does my brand offer? How do I address my target groups appropriately? With the right brand positioning, you make your
Your marketing and sales strategy is no longer producing the results you hoped for? New leads fail to materialize? You may want to try a good mix of inbound and
Buyers today know more – much more! Therefore, salespeople must always be one step ahead of their customers. For example, with the help of the Inbound Sales Strategy and HubSpot.
No, you don’t have to jettison your sales funnel model. Just develop it into an overall strategy for your company: a flywheel for longer-lasting customer relationships, more sales and sustainable
The Buyer’s Journey maps the different stages from a lead’s perspective – from awareness that there is a problem to the decision to buy a product or service. In contrast,
As mentioned in the last article “ Successful e-mail marketing in B2B sales “it is extremely important to know the target group and to reach them in a targeted and
When most people think of email marketing, they think of newsletters – but that’s far from the only way to reach customers. When which type of e-mail is required and
The Buyer’s Journey maps the complete “journey” that your leads take from the first interaction (e.g. on the website) to the satisfied customer. Planned, in a structured way and with
In part 1 of our series we have clarified, what the North Star Metric is and what it is used for . How do I put this knowledge into practice?
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