Online Real Estate Investments
Rendity is one of the leading real estate crowdfunding platforms in Germany, Austria and Switzerland and enables online real estate investments from €500. Thanks to the digitalization of the real estate market, every investor can thus invest easily and transparently in the exciting asset class of real estate with an individual investment or via a savings plan.
“The Growth Ninjas convinced us by being able to offer digital solutions for complex problems in the shortest possible time for the growth of scalable business models. In addition to their excellent technical skills, they also incorporate business considerations into their consulting. This allowed us to take our marketing, sales and support activities to a new level.”
Lukas Müller
Co-Founder & CEO Rendity
Challenge
In 2020, Rendity GmbH, as one of the market leaders in the field of crowd real estate investing, was faced with the major challenge that, with the large growth in customer numbers, a uniform marketing and sales CRM also had to be connected to the existing databases in order to optimize the management of leads and customers alike. The goal was to have one tool for all requirements in order to be able to leverage up- and cross-selling potential even more.
Growth Ninjas Solution
The first step was to understand the needs, both of a technical nature and in the area of marketing and sales. Several workshops were held to define the clear objectives of the migration and the requirements for the upcoming tool. Together with the customer Rendity, they decided on HubSpot because it was one of the few CRM tools on the market that could map all the important goals for a successful migration:
- Sales AND marketing CRM in one tool
- Automated email marketing along the entire customer journey
- Logging of all events & client communication
- Integration of your own databases via HubSpot API
- SaaS tool that can grow modularly with the requirements
- Unified dashboards and KPIs
Project result & customer benefit
Only 4 months after the start of the project, all processes and functions were able to go live through HubSpot:
- (Automated) Marketing Mailings via HubSpot
- Sales support through sales sequences
- Central CRM for all customer topics and data
- An inbound growth engine for lead generation that is mapped via HubSpot
As Growth Ninjas, we are pleased to have partnered with Rendity to lay their “foundation” for continued customer growth in the form of HubSpot, a state-of-the-art sales, marketing and service CRM.
