Tour planning & mobility
TOUR LOUNGE offers Europe-wide tour planning and mobility for bands, artists, orchestras, choirs, ballet and show groups, concert and guest performance groups and major organizers of tours, festivals, events.
The company advises its customers and plans ecologically sensible and best possible implementations of tours for them. For mobility TOUR LOUNGE offers its customers a wide range of buses from its vehicle pool. The right vehicle is chosen depending on the group size and the requirements for tour and equipment.
Challenge
It was important for TOUR LOUNGE to measurably optimize its communication in the digital world by means of a new website. On the previous website only a part of the offer was presented, the wide range of services and target groups TOUR LOUNGE serves was not clearly visible. Other goals were to make the website multilingual to highlight its international operations and to specifically stand up to the competition.
Growth Ninjas Solution
We achieved the goal for TOUR LOUNGE in several steps: First, a brand positioning was carried out, on the basis of which a completely new corporate design was developed and the appropriate communication strategy for the target groups was derived. A content concept focusing on the customer journey of the different target groups flowed into the website relaunch. Always everything under consideration of content and technical SEO. In addition, leads can be targeted and measurably targeted via the integrated Hubspot contact form.
Project result & customer benefit
TOUR LOUNGE had laid a foundation for the further communication strategy with the new website. The corporate redesign and the clear presentation of services make TOUR LOUNGE more tangible for its target audience through its clear positioning. HubSpot now supports the targeted acquisition of new customers and the conversion of leads in the sales funnel.
